Are Google + Facebook good platforms for AB testing specific wordings — is this lead magnet better than that lead magnet, this service, that service? (just to see what people are clicking on)

Keywords: business foundations , podcast , new idea , validate your idea , validating

Anna Lundberg raises an interesting issue with respect to AB tests.

She suggests that startup entrepreneurs should make estimates in order to validate their ideas, or as support in order to provide some sort of evidence by way of metrics for a “proof of concept”:

AB test specific wording, is this lead magnet better than that lead magnet, this service, that service, just to see what people are clicking on.

https://onestepoutside.com/episode-78-validating-your-idea

Are Google and/or Facebook (and / or other such advertising platforms) good indicators to prove a concept? I am quite skeptical — let me remind you that such data analyses were very widespread about 4 years ago… but they were also very wrong: Clinton lost to Donald Trump.