Author: New Media Works

I'm just a regular person ;) If you want to know more, pls send me a msg -- thanks! :D

I worked on behalf of clients like Macy’s, British Airways, Pfizer, Smuckers, Microsoft, Home Depot and dozens more, helping them serve ads to their valued customers or trying to recruit new ones

Keywords: tech , ad tracking , programmatic , social dilemma , social media

If all this just sounds cynical, you haven’t been paying attention. And I don’t blame you. It’s not something that necessarily warrants delving into because it’s become such a pedestrian part of life. Maybe being so close to it every day has made me desensitized to regulary putting values on human attention. There are certainly days when I sit in meetings and it takes every fiber of my being not to yell out “What the HELL are we even talking about? Are we seriously arguing over the watch time of a YouTube ad for toilet paper?” The sad answer is yes. Because that completion rate equates to more revenue for the advertiser, the agency, the publisher, Wall Street, shareholders and every hand involved. It’s billions of dollars and it won’t go away quietly.

https://observeandrapport.com/2020/09/23/the-ad-tracking-dilemma-what-six-years-in-digital-advertising-taught-me-and-what-you-need-to-know-about-it

Bookshop is an online bookstore with a mission to financially support local, independent bookstores

Keywords: blog , amazon , black bookstores , bookshop , bookstores , equal opportunity reader , ethical buying , indie bookstores , shopping for books , thoughtful purchases

I’ve also had people express concern about the price of Bookshop’s stock being more expensive than Amazon. The first thing to remember is that part of what guarantees the low prices of a megacorp like Amazon is dodging corporate taxes and exploiting their workers in addition to buying and distributing in massive bulk. Bookshop sells books on behalf of indie booksellers who don’t have the ability to do these things, so sometimes their prices are higher(especially on popular titles and hardbacks). For small press and indie press books they’re very competitive, I find. As the site grows and begins to ship internationally, hopefully their prices will get better across the board. I understand book budgets though (since I’m always over mine), which brings me to my second point. Bookshop isn’t always more expensive. Recently I wanted to buy the e-book of the necromancer fantasy adventure Gideon the Ninth. I checked prices on Amazon and Bookshop and on the latter–the book is a whole dollar cheaper! I’d encourage you to use Bookshop when they have a competitive price like this, and keep checking in as their site grows.

https://equalopportunityreader.com/2020/08/22/faq-why-i-link-to-bookshop-instead-of-amazon

If your original piece of content requires no changes, you can republish it in its original form

Keywords: content marketing , editorial calendar , library marketing , library marketing ideas , content , content curation for libraries , content marketing and libraries , content marketing for libraries , library marketing , marketing libraries , republish content

Make a note at the beginning to let your readers or viewers know that you’ve republished it without changing it. You might say, “Here’s a popular blog post you may have missed” or “Here’s something from our archives.” Include the original post date for full transparency.

https://superlibrarymarketing.com/2020/07/13/republish

Hashtag usage in your bio is encouraged to align yourself with any popular movements or communities that might be immediately recognizable

Here’s the sneaky thing, though; I’m the product of the Tumblr era, where hidden “pro-ana” blogs went underground as soon as Tumblr started trying to chase off content that promoted eating disorders. If people really want to share a message, they’ll find a way to dodge the filters to do so. It just takes some time to learn the lingo they’re using. So in order to determine how to join those conversations and pop onto the timelines of the participants, we have to make a pot of coffee and go for a deep dive.

https://chasingjasper.net/2020/06/15/connecting-with-the-community

I truly believe that standing together, working together, learning and growing and advocating for equality together, we can make a difference that will forever transform the world

Keywords: Community & Giving Back, charity, community support, giving back

Did I miss any charities or organizations you believe can make a difference in the world? Please let me know — I’d love to spread the word!

https://thecorridoorcom.wordpress.com/2020/06/04/charity-donations-and-community-support

Are Google + Facebook good platforms for AB testing specific wordings — is this lead magnet better than that lead magnet, this service, that service? (just to see what people are clicking on)

Keywords: business foundations , podcast , new idea , validate your idea , validating

Anna Lundberg raises an interesting issue with respect to AB tests.

She suggests that startup entrepreneurs should make estimates in order to validate their ideas, or as support in order to provide some sort of evidence by way of metrics for a “proof of concept”:

AB test specific wording, is this lead magnet better than that lead magnet, this service, that service, just to see what people are clicking on.

https://onestepoutside.com/episode-78-validating-your-idea

Are Google and/or Facebook (and / or other such advertising platforms) good indicators to prove a concept? I am quite skeptical — let me remind you that such data analyses were very widespread about 4 years ago… but they were also very wrong: Clinton lost to Donald Trump.

The elegantly sorted and cleaned up release of the data shows just how precise a company like Google can filter, identify and tailor information, ready to be sold to marketing-firms, pharmacies, executive forces, single political parties, entire state administrations and literally every other possible entity that has an interest in a specific set of data for good or nefarious reasons

Keywords: surveillance, Überwachung, covid-19, corona, government, spyware, app, novid-20

So what exactly is a good reason? Is it to create an App that seemingly protects us from contracting and passing on Covid-19? Is the novel company Novid-20, registered in Panama¹, like the many honest working people from the long-forgotten “panama papers” scandal, a charitable, altruistic organization?

https://orwellequations.wordpress.com/2020/04/15/the-impossibility-of-anonymity-by-design