Keywords: tech , ad tracking , programmatic , social dilemma , social media

If all this just sounds cynical, you haven’t been paying attention. And I don’t blame you. It’s not something that necessarily warrants delving into because it’s become such a pedestrian part of life. Maybe being so close to it every day has made me desensitized to regulary putting values on human attention. There are certainly days when I sit in meetings and it takes every fiber of my being not to yell out “What the HELL are we even talking about? Are we seriously arguing over the watch time of a YouTube ad for toilet paper?” The sad answer is yes. Because that completion rate equates to more revenue for the advertiser, the agency, the publisher, Wall Street, shareholders and every hand involved. It’s billions of dollars and it won’t go away quietly.

https://observeandrapport.com/2020/09/23/the-ad-tracking-dilemma-what-six-years-in-digital-advertising-taught-me-and-what-you-need-to-know-about-it